From an early age, children are naturally curious, asking questions, observing patterns, and trying to make sense of the world around them. In our modern, data-driven society, this innate curiosity can be nurtured through tools that teach them how to think critically, analyze information, and draw meaningful conclusions. This is why we created A is for Analytics—to make the world of data accessible to kids in a fun and engaging way.

Critical thinking and skepticism are not just optional tools for data analysts—they are essential. Without them, we risk allowing flawed, biased, or incomplete data to influence important decisions. In a world where data is used to shape narratives and drive opinions, our responsibility is to approach it with a healthy dose of doubt and a commitment to uncovering the full story.

Through almost 20 years of experience, one of the biggest problems we’ve observed, not just within companies but within schools, communities, and the world in general, is a frightening lack of data literacy. Not only has this lack of data literacy translated into missed business opportunities to create really positive experiences for customers, but in a more important and serious way, the lack of data literacy has allowed companies, journalists, and politicians to effectively distort data in order to create divisiveness and chaos.