Optimization & Personalization

Transform Your Testing Program into a Systematic Revenue Driver

Your optimization and personalization tools represent significant investments, yet many organizations struggle to generate consistent, meaningful results. At 33 Sticks, we help global enterprises move beyond random experiments to create data-driven programs that deliver measurable business impact.

The Business Challenge

Tactical Experimentation
Testing programs operate without strategic direction, resulting in disconnected experiments with minimal cumulative impact.

Questionable Results
Lack of statistical rigor and proper methodology leads to invalid conclusions and misguided optimizations.

Siloed Operations
Optimization efforts occur in isolation, missing opportunities to apply insights across channels and customer touchpoints.

Limited Buy-in
Leadership views testing as a marketing tactic rather than a strategic business capability.

Resource Constraints
Teams lack the specialized expertise needed to execute advanced testing strategies.

The result is testing fatigue, wasted resources, and a failure to realize the transformative potential of optimization and personalization.

Our Approach

Unlike agencies that prioritize test volume over quality, we focus on strategic, methodologically sound optimization programs aligned with business objectives. Through our proprietary methodology, we help you advance your optimization capabilities across multiple dimensions simultaneously.

Strategic Foundation
Connect testing to business outcomes.

Advanced Capabilities
Move beyond basic A/B testing.

Robust Methodology
Implement scientific testing protocols.

Organizational Integration
Build cross-functional testing processes.

Establish Strategic Foundation
Identify high-impact optimization opportunities and connect testing objectives to business outcomes.

We systematically:

Build Robust Methodology
Implement scientifically valid testing protocols with proper sample sizes and analysis frameworks.

Develop Advanced Capabilities
Move beyond basic A/B testing to multivariate and personalization strategies.

Create Organizational Integration
Build cross-functional testing processes and knowledge sharing systems.

Establish ROI Measurement
Quantify testing impact and communicate value to stakeholders.

Our boutique model ensures you work directly with optimization experts who understand both the statistical rigor required for valid testing and the business context that makes it valuable – not junior resources following basic playbooks.

What Sets Us Apart

Independent Expertise
We maintain complete independence from testing tool vendors, ensuring our recommendations serve your business needs rather than driving license sales. This objectivity is increasingly rare in an industry where many agencies earn substantial commissions from tool sales, compromising the client's best interests.

High-Touch Partnership
Unlike large agencies that deploy senior optimization experts during sales and junior teams for execution, we maintain consistent senior involvement throughout our engagements. Our boutique size ensures you work directly with the experts you hired – the same people who have developed optimization programs for Fortune 500 brands for over two decades.

Outcome-Focused Methodology
Our proprietary methodology recognizes that optimization capability develops across multiple dimensions simultaneously. This realistic approach delivers faster time-to-value than traditional models that focus on test volume rather than strategic impact.

Working With Us

  1. Program Assessment
    We begin with a comprehensive evaluation of your current optimization program, assessing methodology, processes, tools, and organizational integration while understanding your strategic business objectives.

  2. Strategy Development
    Through collaborative sessions with key stakeholders, we create an optimization roadmap that connects testing activities directly to business goals, identifying high-impact opportunities across channels.

  3. Methodology Enhancement
    We establish robust testing protocols, ensuring statistical validity, proper sample sizing, and reliable analysis frameworks that deliver trustworthy results.

  4. Capability Building
    Our team provides hands-on support implementing your optimization strategy, transferring knowledge while helping you navigate technical and organizational challenges.

  5. Value Measurement
    We implement systems to quantify and communicate the business impact of your optimization program, ensuring continued stakeholder support and investment.

Typical Engagement Timeline: 6-12 Months

Ready to Transform Your Optimization Program?

We accept a limited number of new clients each quarter to ensure the highest level of service and impact.