Our Team of Experts

Senior analytics professionals, each with 15+ years of industry experience.

Meet Our Founders

Our boutique size means you'll work directly with our founders and senior experts who have decades of experience solving complex analytics challenges. When you engage with 33 Sticks, you're working with the industry's most experienced analytics professionals—not junior resources following a playbook.

Hila Dahan

Founder & Principal Analyst

Mother of 2 awesome boys, analytics hustler, and master negotiator. Founding Partner at 33 Sticks. She also likes no. 2 pencils.

A storyteller at heart, she brings with her 20 years of optimization and digital experimentation experience, to help provide business recommendations to some of the most recognizable brands like Harvard Business Review, VANS, and Adobe.

Hila is a highly sought after speaker, consistently one of the top rated speakers at Adobe Summit, she is a mainstay as a judge of Adobe’s yearly Adobe Analytics Challenge, and passionate startup mentor donating her time in both the LA and Salt Lake City startup scenes.

Jason Thompson

Founder & Principal Strategist

A father. Chef, bass, guitar, and piano player. Founding Partner at 33 Sticks. He can also eat large amounts of sushi.

As an analytics expert, he brings over 20 years of experience, going back to being part of the original technical implementation team at Omniture. Jason has been a key guide of MarTech strategy for global brands such as Major League Baseball, Viacom, Caesars Entertainment, Target, and many others.

Jason also has a passion for teaching, volunteering his time as a mentor at the University of Utah’s David Eccles School of Business and as an Executive Board Member at East Tennessee State University’s Department of Media and Communications.

Team Expertise

Our team of senior experts brings a minimum of 15+ years of analytics experience to every client engagement. With diverse backgrounds spanning consulting, vendor-side, and in-house analytics leadership roles, our consultants provide unparalleled expertise across the entire analytics ecosystem.

Strategic Analytics Advisory

Analytics program development and maturity assessment
Business requirements mapping and strategic roadmap creation
Executive alignment and stakeholder management
Data team building and mentoring

Data Architecture & Implementation

Complex implementation strategy and execution
Data governance and quality assurance frameworks
Systems integration and data connectivity solutions
Sustainable implementation design

Advanced Analysis & Insights

Complex data analysis and statistical modeling
Customer journey mapping and attribution analysis
Executive-ready insights and visualizations
Actionable recommendations with business context

Optimization & Personalization

Testing program development and maturity
Advanced personalization strategy and implementation
Experiment design and hypothesis development
ROI measurement and program optimization

Technology Expertise

Our team maintains deep expertise across the analytics technology ecosystem while remaining vendor-independent. We’re often invited to participate in alpha and beta programs for new product features, providing feedback that shapes industry-leading tools.