Our Story.
Our Purpose.
Authentic industry outliers who prioritize the human stories behind the data.
Analytics Industry Outliers
33 Sticks was founded in 2013 with a simple but powerful vision: To create the analytics consultancy we wished had existed when we were clients. After two decades of combined experience leading analytics teams at global enterprises, we witnessed firsthand how traditional agencies prioritized vendor relationships and billable hours over genuine client success.
Our name itself represents our commitment to doing things differently. While there's no shortage of industry players willing to follow conventional wisdom, we recognized that real transformation requires the courage to challenge established practices when they don't serve business outcomes.
We believe in transparent, direct communication that prioritizes truth over politeness.
Analytics is too important to your business to be clouded by politics or platitudes.
12 Years of Elite Industry Leadership
Since our founding, we've maintained our boutique size by design while serving some of the world's most recognized brands. This deliberate approach allows us to provide a level of expertise and personalized service that larger agencies simply cannot match.
Our work spans industries and continents, but our approach remains consistent: We focus on business outcomes rather than technical implementations alone. This focus has driven the development of our proprietary Matrix methodology, which has revolutionized how organizations approach analytics maturity.
Unlike traditional models that view analytics maturity as a linear progression, our Matrix methodology recognizes that organizations develop capabilities unevenly across different dimensions. This insight has enabled our clients to advance their analytics programs more effectively, focusing resources where they deliver the greatest business impact.
Our Impact
12+
Years of industry leadership.
$1B+
Revenue impact for clients.
50+
Global brands transformed.
Endless
Ripples of kindness created.
Our Commitment to Industry Education
Beyond our client work, we're deeply committed to advancing data literacy across the industry. Our "A is for Analytics" initiative provides educational resources to organizations and academic institutions, helping to develop the next generation of analytics leaders.
We believe that by elevating the entire field, we create more value for everyone — our clients, practitioners, and the industry as a whole. This commitment to education informs everything from our thought leadership content to our active participation in industry forums and academic partnerships.
Meet Our Founders
Our boutique size means you’ll work directly with company founders and senior experts who have decades of experience solving complex analytics challenges.
