Our Founders
Hila Dahan
, Founder and COO
Mother of 2 awesome boys, analytics hustler, and master negotiator. Founding Partner at 33 Sticks. She also likes no. 2 pencils.
A storyteller at heart, she brings with her 18 years of optimization and digital experimentation experience, to help provide business recommendations to some of the most recognizable brands like Harvard Business Review, Hallmark, and Adobe.
In addition to guiding the world’s largest brands as 33 Sticks’ Principal Analyst, she also helped prepare the next generation through her role as an Instructor at UC Irvine and Mentor at The Lean Startup Machine.
Hila is a highly sought after speaker, consistently one of the top rated speakers at Adobe Summit, she is a mainstay as a judge of Adobe’s yearly Adobe Analytics Challenge, and passionate startup mentor donating her time in both the LA and Salt Lake City startup scenes.
Jason Thompson
, Founder and CEO
A father, chef, bass, piano, and uke player, and creator of amazing experiences. Founding Partner at 33 Sticks. He can also eat large amounts of sushi.
As an analytics and optimization expert, he brings over 20 years of experience, going back to being part of the original technical implementation team at Omniture. Jason has been a key guide of MarTech strategy for global brands such as Major League Baseball, Viacom, Southwest Airlines, Target, and many others.
Jason also has a passion for teaching, volunteering his time as a mentor at the University of Utah’s David Eccles School of Business and as an Executive Board Member at East Tennessee State University’s Department of Media and Communications.
Jason is a budding philanthropist, driving donation efforts for some of his most favorite causes like charity: water and Black Girls Code.