Digital Data Layer Strategies

ArticlesImplementation
Written By jason thompson

If a tag management solution is the framing of your dream house, the data layer is the foundation upon which your dream house will be built. However very few organizations get ex- cited about laying a foundation, especially the people in those organizations writing the checks. So why should your organization invest needed money and talent to deploy a solid data layer foundation?

This eBook, brought to you by 33 Sticks, is a robust guide covering the history of digital analytics data collection, data layer best practices and governance, and business examples to help make the case for an investment in a data layer.

We have built our expertise working with many different types of clients from large media agencies to global retailers to emerging startups. Our background and experience gives us the opportunity to provide our high-value services across industries.

At 33 Sticks, we are passionate about helping businesses use data to become more effi- cient, informed, and profitable. If you have questions about how a data layer can help transform your digital analytics program, feel free to drop us a note: info@33sticks.com

jason thompson

jason is the co-founder and CEO of 33 Sticks where his purpose is to create positive experiences for employees, customers, and marketplace.

He is an Industry Fellow at East Tennessee State University’s Research Corporation providing experiential learning opportunities for students around brand strategy and analytics. And also the co-author of the analytics children’s book A is for Analytics.

https://www.hippieceolife.com/
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