Controlling Your Marketing Tags So They Don't Control You

ArticlesImplementation
Written By jason thompson

This presentation by Jenn Kunz, "Controlling Your Marketing Tags So They Don't Control You", was given at the Marketing Analytics Summit in Las Vegas in June 2022. Jenn is a Principal Architect with 33 Sticks and has 15 years of experience helping enterprise organizations solve their analytics problems holistically, no matter where they are in their digital measurement evolution or what tool set they use.

Chapters

0:00 Introduction
3:57 The Problem: Why Tag Governance Matters
19:48 Best Practices
32:47 How To Audit
39:08 Clean It Up
43:16 Going Forward
52:33 Q&A
56:10 Wrap-up

jason thompson

Jason Thompson is the CEO and co-founder of 33 Sticks, a boutique analytics company focused on helping businesses make human-centered decisions through data. He regularly speaks on topics related to data literacy and ethical analytics practices and is the co-author of the analytics children’s book ‘A is for Analytics’

https://www.hippieceolife.com/
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