If a tag management solution is the framing of your dream house, the data layer is the foundation upon which your dream house will be built. However very few organizations get ex- cited about laying a foundation, especially the people in those organizations writing the checks. So why should your organization invest needed money and talent to deploy a solid data layer foundation?

This eBook, brought to you by 33 Sticks, is a robust guide covering the history of digital analytics data collection, data layer best practices and governance, and business exam- ples to help make the case for an investment in a data layer.

And that is it! If you are familiar with Adobe DTM, you can utilize this process to deploy YouTube Tracking, using Adobe Analytics, across your entire site in less than an hour.