Research In Creative Podcast: Data Based Decision Making

This week, I made a guest appearance on the Research In Creative Podcast where I talked about how:

  • Organizations need to do a better job collaborating data types to make holistic business decisions
  • Social media offers the ability for organizations and individuals to create relationships that might otherwise never happen
  • Analytics and digital optimization work in conjunction with traditional market research and survey solutions
  • Attribution models and ROI
  • Broadcasting vs. relationship building
  • Flattening out the industry and breaking down the research and analytics silo’s

You can download the full podcast [Audio 37:48] at