This week, I made a guest appearance on the Research In Creative Podcast where I talked about how:
- Organizations need to do a better job collaborating data types to make holistic business decisions
- Social media offers the ability for organizations and individuals to create relationships that might otherwise never happen
- Analytics and digital optimization work in conjunction with traditional market research and survey solutions
- Attribution models and ROI
- Broadcasting vs. relationship building
- Flattening out the industry and breaking down the research and analytics silo’s
You can download the full podcast [Audio 37:48] at Carbonview.com.