Adobe Launch Pixel Loader Extension by 33 Sticks

In order to better support our clients that are leveraging the power of the Adobe Marketing Cloud, we have authored a free to use Extension for Adobe Launch. Our Extension, Pixel Loader, allows for quick and easy creation of dynamic marketing pixels, using a friendly UI that is natively integrated into the Adobe Launch platform. The video below offers a quick walkthrough of how to configure and deploy a pixel using the Pixel Loader Extension. If you have any feedback or suggested enhancements to the Pixel Loader Extension, please let us know.  ...

It’s A Marathon, Not A Sprint

I’m no runner and I definitely don’t find it fun like others do. I’m the person that goes to the gym to lift weights and work on strength but about 2 years ago I decided that I needed to challenge myself and get out of my comfort zone so I decided to set a goal of completing a half marathon. I accomplished that feat in November 2016 after a few months of training. I just recently ran my second half marathon in November 2017. As I ran that first half marathon and then subsequently prepared for the second, I realized that there were many parallels between that and analytics and marketing technology implementations. The design and implementation of an analytics technology solution that meets your organization’s needs now and later can be a long journey. That can often been seen as a problem as many organizations want it done as soon as possible. Just jumping in is a mistake You can’t one day say, “Hey, I’m going to run a 10K/half marathon/full marathon” and then go out and do it. You need to prepare and plan. You need to put work in ahead of time to get your body into the shape needed to maintain the necessary pace and distance. As the popular adage goes, failing to plan is planning to fail. Just jumping and starting to deploy data collection logic to your site without putting in the work ahead of time will lead to issues and more rework than you realize. Time and resources will be wasted and data will be far from reliable and trustworthy. It’s not...

Is it possible to over-optimize how you use your TMS?

The short answer is yes. We’ve talked before about how important it is to have a clearly defined methodology for how you and those in your company will use your tag management system (TMS). We’ve worked with clients who didn’t take that step and what happened was they ended up developing a point solution approach. They created a new deployment condition or rule for every new element of data they wanted to collect or marketing vendor they wanted to deploy. Un-optimized set ups like this lead to management nightmares and are very difficult to maintain. Instead of rehashing a conversation we’ve already had about optimizing how you use your TMS, this conversation is meant to warn you of going too far to the other side and over optimizing the use of your TMS. One condition to rule them all. We’ve recently worked with a couple of clients where their analytics implementations were deployed through a TMS and when we started looking, we saw that there was a minimum number of rules to collect data for fairly robust analytics reporting. As we dug deeper we found that each rule was designed to handle multiple conditions and variations. On the surface the analytics implementation looked clean and streamlined. It looked easy to manage as part of a TMS configuration that was also responsible for deploying marketing vendor tags. As we began to look under the hood, however, it became apparent that it wasn’t very clean. These few rules relied heavily on custom JavaScript to evaluate what the visitor was doing and generate the required analytics tracking. These rules were also rife...

Adobe EMEA Summit 2016 – Day 1

Adobe’s EMEA Summit 2016 is being held on May 11 & 12 in London and this year 33 Sticks will be present. Both Guy Dahan, our Director of Client Success, and I are attending. As we’ve begun working with more UK based clients we felt it was important to have a presence.

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TMS Usage Methodology – The Blueprint to Create a Manageable Implementation

As Tag Management Systems (TMS) have become ubiquitous technology in the web analytics and digital marketing space, there are multiple ways to approach using them. Regardless of the way your organization decides to use it, it is important to identify the methodology. Having spent the last several years using multiple TMS platforms and designing solutions revolving around them, those clients that don’t identify the methodology, or the best practices, their organization is going to adopt, the technology usually end ups in the same spot.

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