Adobe Interviews 33 Sticks About DTM and the User Experience

What was the first type DTM implementation you worked on? Any myth-busting moments? The first DTM implementation was part of a full-scale reimplementation of Adobe Analytics and Target for a large, multinational, solar power company. During the reimplementation, we discovered the popular myth that deploying a TMS allows organizations to cut IT out of the picture is not the most effective way to manage tag deployment. While many organizations may choose that path, the ones that are the most successful (and who glean the most value from their TMS) are the ones who use the system as a tool to empower IT groups to become stronger analytics technology partners with the marketing groups. Instead of pushing IT out, a TMS gives organizations the ability to better speak their language, increase operational efficiencies, and increase data integrity in partnership – not without – the IT group. Read the full interview on Adobe.com  ...

33 Sticks Welcomes Jim Driscoll as Implementation Strategist

FOR IMMEDIATE RELEASE American Fork, UT – August 18, 2015 We are very excited to announce that Jim Driscoll has joined the 33 Sticks team to help us further develop our strategic analytics offerings. Jim will play a key role in extending our capabilities as we continue to increase the amazing value we are creating for our clients, all while challenging the way that traditional analytics consulting is done. Jim brings more than 8 years of hands on experience working in digital analytics and marketing, having spent the last year at Signal where he was instrumental is designing actionable data management frameworks for Signal’s clients. Prior to Signal, Jim spent 5 and a half years with eBay Enterprise/GSI Commerce where he held multiple roles involving the design of solutions for analytics and marketing technologies. “I’m excited to join 33 Sticks and one of the reasons for that is they want to be a strategic partner with their clients, not just perform point implementations.” Jim has a passion for designing unique and powerful solutions for clients using data in order to help them solve their business problems. Jim brings proven expertise in Adobe Analytics, Google Analytics, multiple Tag Management Solutions, and numerous emerging Marketing Technologies. “I love working with clients to help them understand the power of analytics and showing them the potential. This means moving beyond basic reporting to truly understanding what is happening now and being able to be in a position to respond to it.” Jim lives and works in suburban Philadelphia, where he enjoys spending time with his friends and family, especially time with his niece...

Introducing Guy Dahan – Director of Client Success

FOR IMMEDIATE RELEASE American Fork, UT – October 6, 2015 Today 33 Sticks announced the addition of Guy Dahan to the 33 Sticks team. Guy joins us, after an extremely successful career in the banking industry, as our Director of Client Success. We know that 33 Sticks is only successful when our clients are successful, so with this in mind, Guy will focus on helping us drive our truly unique approach of working with our clients. An approach that puts solving problems before billable hours. An approach centered on the long term success of our clients.   Rather than using the traditional press release template with it’s fabricated quotes and reusable verbage, we felt it would be best to let you learn a little about Guy from his own words.   —     My father has a saying in Hebrew, which has greater impact than if translated to English, “Turn on your Brain!” Anytime I was stuck on in a situation, whether it were fixing something around the house or a scenario that took a bit of brain power, he would say this to me. When I was younger I didn’t think much of it and brushed it off as just one of my dad’s “sayings.”   Growing into adult hood I began realizing I had a bit of anxiety due to what some can call a “beautiful mind.” My thoughts were always turning and I was always trying to look at everything from a different angle. In the beginning I had very little understanding of the impact that these deep, insightful thoughts would have on my will...

IQ WorkForce Interview with Jason Thompson about 33 Sticks

1. Firstly, can you tell us about 33 Sticks? I understand that you are an analytics consultancy, but you seem to be going out of your way to say that you are not “web analysts.” That’s kind of weird because when I think of you and Hila, I do think about web analytics. Please explain. 33 Sticks is an analytics boutique that provides business advisory services to established brands, early-stage startups, and marketing agencies. It was important for us to message to the market that we are not “web analysts”, since web analytics is only part of what we do. At 33 Sticks, we are business advisors that just happen to be really good with using data to help our clients. Our clients come to us because they have problems that need to be solved and they know that we will find and make use of whatever data we can get our hands on, and be able to define solutions to their problems. Read the full interview on iqWorkForce.com  ...

33 Sticks: A Utah Startup Turning Data Into Action

As a young boy, 33 Sticks Co-Founder Jason Thompson always believed he would one day grow up to be a geologist. For fun, he would pore over his mother’s old geology textbooks from her time at BYU. Most kids see a rock and want to either throw it or kick it. Thompson wanted to examine it, to study its origins, and to understand everything he could possibly know about it. Read the full article at...

33 Sticks partners with Cojoin Inc. to offer a unique product-service hybrid

FOR IMMEDIATE RELEASE American Fork, UT – October 15, 2013 33 Sticks has partnered with Cojoin Inc., as an advisor, to offer a unique product and service hybrid.   Cojoin is a marketing analytics and reporting platform that makes use of data, joined across sources, to help companies better understand the entire marketing funnel. Through our partnership with Cojoin, we will help businesses to monetize their data, by adding the capability to interpret the insights and truly study the impact of their marketing efforts over time, within a centralized cloud-based platform.   As an advisor to Cojoin, 33 Sticks’ participation will be in two parts:   Consulting Cojoin’s private beta customers will benefit from the addition of value-driven consultative services from 33 Sticks. Through the development of customized analytics and visualization, Cojoin’s Analytics platform will support decision-makers through its ability to scale and collect data of any size, and 33 Sticks will work with select companies within the beta group to fit the product to their existing data sophistication.   Advisory In addition to providing consulting services, 33 Sticks will serve as a strategic product advisor, working closely with the Cojoin team as they continue to build a robust solution. As advisors, our goal will be to guide the development of the Cojoin Analytics platform in a way that will empower marketers and analysts to be able to spend less time collecting data and more time applying their domain expertise, and generating insights on how their marketing campaigns truly impact the bottom line.     “Marketing intelligence and analytics is important in every industry – but it’s particularly important...