Adding a Sexy UI to RSiteCatalyst using Shiny

Before we begin, it is important to mention that we have long been strong supporters of the work that Randy Zwitch, Willem Paling & Jowanza Joseph have done to create and maintain the extremely powerful Adobe Analytics R Package, RSiteCatalyst. Their dedication to this open-source effort often goes unrecognized which, as the idea of using programmatic analysis for digital analytics data becomes a more accepted practice, we hope will change.

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Adobe EMEA Summit 2016 – Day 1

Adobe’s EMEA Summit 2016 is being held on May 11 & 12 in London and this year 33 Sticks will be present. Both Guy Dahan, our Director of Client Success, and I are attending. As we’ve begun working with more UK based clients we felt it was important to have a presence.

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Designing Solutions – Be in a Strong Position by Optimizing Your Starting Point

Those that have worked with me over the years know that I often talk in sports analogies due to my love of sports. Many times with sports you hear folks say that it doesn’t matter how you got there as long as you have a successful finish. The thing is, if you want to have successful finishes more often than not, you need to make sure you and your team are starting in the strongest position possible. In my years designing digital analytics and marketing technology solutions, I’ve come across two schools of thought around starting engagements, either starting fresh with each new client or using the same prescribed templates each time.

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Measuring Form Success Using Adobe DTM

For all sites, not just non-ecommerce focused sites, having an understanding of how your site visitors are utilizing your web forms, which have become for many sites the primary method of communication, is ultra critical.

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