33 Sticks Daily – October 5, 2015

The One Person The CMO Can’t Live Without According to IBM, over the next 3-5 years most CMOs plan to focus on the integration of cross-channel touch-points. While 83% will focus on analytics to capture customer insights to help fuel their campaigns, very few of them know exactly how to prepare to meet the data deluge. Read the Full Article: Forbes Welcome Amazon Web Services to add analytics tool to its arsenal The WSJ report also reveals that the new services is code named Space Needle and it is expected to include a faster method for transferring or copying data to AWS. In cases of massively large amounts of data, Amazon would supply a storage device that customers can send back filled with data — all this at a monthly subscription fee. With this venture, Amazon is entering into a domain that favoured by software giants and start-ups alike and if it finds the sweet spot, it can make a mark in the analytics market — that is yet to hit maturity. Read the Full Article: Amazon Web Services to add analytics tool to its arsenal    33 Sticks Daily is a hand curated publication that brings you opinions, insights, and valuable content relating to digital analytics, optimization, and data intelligence – every morning.  ...

33 Sticks Daily – October 2, 2015

Bad User Experiences: How Analytics Can Improve App Testing Because of analytics, Amazon knows what you want before you know it. So does Target. But: Analytics is not only something used for point of sale experiences. Sometimes, “conversion” means something other than getting someone to buy something.   Sometimes it simply means that someone likes using your application. Sometimes it means creating something that makes it easier for your employees to do their jobs. Sometimes conversion means that someone did what you wanted them to do, like use a knowledge base to answer their question (cheap) instead of calling your global help line (expensive).   Read the Full Article: Bad User Experiences: How Analytics Can Improve App Testing – InformationWeek The One Big Mistake To Avoid With Big Data Analytics One of the most common mistakes I’ve seen organizations make as they try to incorporate big data into their analytics processes is that they consider big data as having a completely separate and distinct set of capabilities. Many companies are setting up internal processes and organizational features to focus specifically and only on big data. Read the Full Article: TeradataVoice: The One Big Mistake To Avoid With Big Data Analytics Three #business uses of predictive analytics Every day, human beings create 2.5 quintillion bytes of data, according to IBM. It comes from an array of sources as diverse as environmental sensors, social media, smartphones, digital images and videos, records of transactions and so on. For any data to be useful it has to be accessed, collected, stored and analysed. Valuable insights can now be gained by businesses deploying innovative analytics...

33 Sticks Daily – September 30, 2015

TV Ads Are About to Get Personal With New Targeting Tools Using data from cable set-top boxes that track TV viewing, credit cards and other sources, #media companies including Comcast Corp.’s NBCUniversal, Time Warner Inc.’s Turner and Viacom Inc. are trying to compete with Web giants like Google Inc. and Facebook Inc. and help marketers target their messages to the right audience.   Read the Full Article: TV Ads Are About to Get Personal With New Targeting Tools – Bloomberg Business ForeSee Dramatically Expands Its VOC Platform with Feedback and Sentiment Analytics ForeSee today announced two new products for the ForeSee VOC Platform. ForeSee Feedback and Sentiment Analytics offers #marketing and analytical leaders more autonomy and control in gathering and understanding their VOC data, accelerating increased insight into the customer experience.   Read the Full Article: ForeSee Dramatically Expands Its VOC Platform with Feedback and Sentiment Analytics | Business Wire Adobe Analytic: “Launch in Workspace” Button in Reports & Analytics [YouTube] Most reports in Reports & Analytics now include a “Launch in Workspace” button to allow you to reproduce the current view in Analysis Workspace for further customization. Learn more in this YouTube tutorial from Ben Gaines, Product Manager at Adobe.   Watch the Video: “Launch in Workspace” Button in Reports & Analytics [YouTube]    33 Sticks Daily is a hand curated publication that brings you opinions, insights, and valuable content relating to digital analytics, optimization, and data intelligence – every morning....

33 Sticks Daily – September 28, 2015

  Get Schooled On Training for Your Analytics Career If you are looking to join the wave as an analyst but need to acquire analytics and #data science skills, God help you! Not because you can’t do it, but because the Internet abounds with offers of analytics and data science training. And the options are growing. My Google alert for “analytics training” finds a new course offering in analytics almost every day!   Read the Full Article: Get Schooled On Training for Your Analytics Career Infographic: Will #Big Data Get Fans Off the Couch and Into the Stadium? One area tailor-made for analytics is the sports industry. In a world where phrases like “America’s pastime” are thrown around and “the will to win” is revered as an intangible you can’t put a number on, stats lovers with PhDs in analytics are becoming more and more essential to sports franchises. Since the sabermetric revolution, sports franchises have begun investing time and money in using sports analytics from wearable technology to help their athletes train and even make more money from their stadiums.   Read the Full Article: Infographic: Will Big Data Get Fans Off the Couch and Into the Stadium? Understanding the relationship between analytics and the data cloud Businesses are turning to BI (business intelligence) and analytics in a bid to understand their customers better. The pressure is on marketers too, with CMOs today expected to contribute more be it in terms of generating more sales leads or being asked to justify the effectiveness of ad spending.   Read the Full Article: Understanding the relationship between analytics and the...

33 Sticks Daily – September 25, 2015

Conversion Optimization: A List of Psychological Tactics This article uses academic research to answer questions like ‘Why are contrasting buttons effective?’, ‘Why should you use 1st person CTA wording?’, and ‘Why (and when) are trust symbols effective?   This extremely rich research provides the following for each tactic discussed: Principle: The psychological principle involved Example: A visual illustration of the tactic Explanation: The reason why the tactic is effective Extra Resources: A/B tests and other related information   Read the Full Article: Conversion Optimization: An Enormous List of Psychological Tactics Attribution And Web Analytics Are Converging Beyond simple reporting, marketers want solutions that solve for all of their needs in one place, from data integration, data visualization and marketing mix modeling to business intelligence, measurement and taking action on insights. Vendors are reacting to that need.   Adobe unsurprisingly took the lead, with SAS and Google trailing right behind. But in a sign of where the market is headed, attribution companies like Visual IQ also made an appearance on the chart, occupying the same niche status in the quadrant as predictive analytics provider AgilOne and web analytics vendor Webtrends.   Read the Full Article: Gartner: Attribution And Web Analytics Are Converging | AdExchanger Curation and Sharing in Adobe Analysis Workspace [Video] Ben Gaines, Adobe Analytics Product Manager, shows how once you have built a project in Analysis Workspace, you can curate (simplify) it and share it with other teams and individuals in your organizations so that they can explore it and self-serve with data. This YouTube video [5:08 minutes] shows you how to work with curation and sharing.   Watch...