Personalization Case Study
Transform $27 Billion online retailer into a data-driven optimization organization and show real ROI of testing (Adobe Test&Target) platform by identifying and targeting key customer personas.
- Developed key personas from multi-channel analysis of the client’s buyer and non-buyer segments
- User behavior characteristics were mapped to key customer segments based on complex ‘share-of-wallet’ models
- Integrated demographic and psychographic data into testing platform (to optimize experience of anonymous visitors)
- Site experience was personalized to target visitors according to their share-of-wallet in different merchandising categories in order to optimize AOV and lifetime value
Concurrent Tests Executed