Personalization Case Study

The Challenge

Transform $27 Billion online retailer into a data-driven optimization organization and show real ROI of testing (Adobe Test&Target) platform by identifying and targeting key customer personas.

The Solution

  • Developed key personas from multi-channel analysis of the client’s buyer and non-buyer segments
  • User behavior characteristics were mapped to key customer segments based on complex ‘share-of-wallet’ models
  • Integrated demographic and psychographic data into testing platform (to optimize experience of anonymous visitors)
  • Site experience was personalized to target visitors according to their share-of-wallet in different merchandising categories in order to optimize AOV and lifetime value

Concurrent Tests Executed


Avg. Revenue Lift

Personas Targeted

Days to Amazing

The Results Were Amazing

To learn how we transformed a massive online retailer into a data-drive organization, contact us today!

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