Personalization Case Study

The Challenge

Transform $27 Billion online retailer into a data-driven optimization organization and show real ROI of testing (Adobe Test&Target) platform by identifying and targeting key customer personas.

The Solution

  • Developed key personas from multi-channel analysis of the client’s buyer and non-buyer segments
  • User behavior characteristics were mapped to key customer segments based on complex ‘share-of-wallet’ models
  • Integrated demographic and psychographic data into testing platform (to optimize experience of anonymous visitors)
  • Site experience was personalized to target visitors according to their share-of-wallet in different merchandising categories in order to optimize AOV and lifetime value

Concurrent Tests Executed

%

Avg. Revenue Lift

Personas Targeted

Days to Amazing

The Results Were Amazing

To learn how we transformed a massive online retailer into a data-drive organization, contact us today!

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