Optimization Case Study
Help drive data-informed optimization efforts and formulate test ideas that will increase conversion and revenue for a major financial institution across more than 20 consumer facing sites.
- Applied industry best practices as well as customer-specific deep-dive analysis techniques to generate test ideas
- Created wireframes for test ideas to provide a visual reference to key business stakeholders
- Generated test ideas that were backed by potential impact to conversion rates/revenue allowing client to prioritize test cycles
- Provided a results-focused analysis framework allowing the client to illustrate the insights and impact to revenue from each test campaign
- Introduced a cyclical approach to testing creating an agile testing program focused on maximizing ROI
Test Ideas Generated