Optimization Case Study



The Challenge

Help drive data-informed optimization efforts and formulate test ideas that will increase conversion and revenue for a major financial institution across more than 20 consumer facing sites.



The Solution

  • Applied industry best practices as well as customer-specific deep-dive analysis techniques to generate test ideas
  • Created wireframes for test ideas to provide a visual reference to key business stakeholders
  • Generated test ideas that were backed by potential impact to conversion rates/revenue allowing client to prioritize test cycles
  • Provided a results-focused analysis framework allowing the client to illustrate the insights and impact to revenue from each test campaign
  • Introduced a cyclical approach to testing creating an agile testing program focused on maximizing ROI


Sites Optimized

Test Ideas Generated


Avg. Conversion Lift

Days to Amazing

Become Data Informed.


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