Data Collection Case Study
Deploy a robust data layer and data collection platform, across multiple consumer facing sites, for a multi-billion dollar energy company in less than 60 days.
- Utilized Adobe Dynamic Tag Manager (DTM) to deploy Adobe Analytics and 3rd party marking pixels.
- Built a robust data broker that allows any 3rd party tool to subscribe to key data elements.
- Instrumented a solid data collection layer across 4 consumer facing sites, empowering analysts to better understand visitor behavior and conversion patterns.
- Seamlessly integrated conversion tracking across multiple marketing automation vendors.
- Successfully cleanup up an existing, and broken, analytics implementation and quickly rebuilt trust in the data being collected.