Data Collection Case Study



The Challenge

Deploy a robust data layer and data collection platform, across multiple consumer facing sites, for a multi-billion dollar energy company in less than 60 days.



The Solution

  • Utilized Adobe Dynamic Tag Manager (DTM) to deploy Adobe Analytics and 3rd party marking pixels.
  • Built a robust data broker that allows any 3rd party tool to subscribe to key data elements.
  • Instrumented a solid data collection layer across 4 consumer facing sites, empowering analysts to better understand visitor behavior and conversion patterns.
  • Seamlessly integrated conversion tracking across multiple marketing automation vendors.
  • Successfully cleanup up an existing, and broken, analytics implementation and quickly rebuilt trust in the data being collected.


Sites Tagged

Vendors Integrated


Increased Efficiency

Days to Amazing

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