Data Collection Case Study

 

 

The Challenge

Deploy a robust data layer and data collection platform, across multiple consumer facing sites, for a multi-billion dollar energy company in less than 60 days.

 

 

The Solution

  • Utilized Adobe Dynamic Tag Manager (DTM) to deploy Adobe Analytics and 3rd party marking pixels.
  • Built a robust data broker that allows any 3rd party tool to subscribe to key data elements.
  • Instrumented a solid data collection layer across 4 consumer facing sites, empowering analysts to better understand visitor behavior and conversion patterns.
  • Seamlessly integrated conversion tracking across multiple marketing automation vendors.
  • Successfully cleanup up an existing, and broken, analytics implementation and quickly rebuilt trust in the data being collected.

 

Sites Tagged

Vendors Integrated

%

Increased Efficiency

Days to Amazing

Lost Confidence In Your Data?

 

We can help. We have instrumented data collection for some of the hottest startups as well as some of the largest companies in the world, contact us today!

 

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