Cohort Analysis Case Study
Analyze the freemium model, of a popular mobile app developer, to help them decide on the most lucrative, long-term, pricing model focused on maximizing user lifetime value.
- Developed a cohort analysis framework to better understand week-over-week activity rates and upgrade cycles.
- Analyzed app usage and premium purchases for different pricing models.
- Performed in-depth analysis to identify potential friction points in app usage and premium purchase funnel.
- Delivered recommendations to optimize the app experience and purchase funnel focused on increasing usage and purchase conversion rate.
- Created an analysis framework allowing the client to continue analyzing the impact of pricing models on revenue yield and lifetime value.