Cohort Analysis Case Study



The Challenge

Analyze the freemium model, of a popular mobile app developer, to help them decide on the most lucrative, long-term, pricing model focused on maximizing user lifetime value.



The Solution

  • Developed a cohort analysis framework to better understand week-over-week activity rates and upgrade cycles.
  • Analyzed app usage and premium purchases for different pricing models.
  • Performed in-depth analysis to identify potential friction points in app usage and premium purchase funnel.
  • Delivered recommendations to optimize the app experience and purchase funnel focused on increasing usage and purchase conversion rate.
  • Created an analysis framework allowing the client to continue analyzing the impact of pricing models on revenue yield and lifetime value.


Mobile Platforms

Pricing Tests


Increased LTV

Days to Amazing

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