Adobe EMEA Summit 2016 – Day 1

Adobe’s EMEA Summit 2016 is being held on May 11 & 12 in London and this year 33 Sticks will be present. Both Guy Dahan, our Director of Client Success, and I are attending. As we’ve begun working with more UK based clients we felt it was important to have a presence.

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TMS Usage Methodology – The Blueprint to Create a Manageable Implementation

As Tag Management Systems (TMS) have become ubiquitous technology in the web analytics and digital marketing space, there are multiple ways to approach using them. Regardless of the way your organization decides to use it, it is important to identify the methodology. Having spent the last several years using multiple TMS platforms and designing solutions revolving around them, those clients that don’t identify the methodology, or the best practices, their organization is going to adopt, the technology usually end ups in the same spot.

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Creating Custom Dashboards Using the Adobe Reporting API

Toward the beginning of the 4th quarter 2015, we had a global electronics retailer approach us looking for a solution to a business problem they had. This client is a major electronics retailer that operates online and brick-and-mortar stores for multiple brands. Our primary contact at the client, who manages the team responsible for analytics and insights, saw this problem while the rest of the business didn’t realize they even had a problem.

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Designing Solutions – Be in a Strong Position by Optimizing Your Starting Point

Those that have worked with me over the years know that I often talk in sports analogies due to my love of sports. Many times with sports you hear folks say that it doesn’t matter how you got there as long as you have a successful finish. The thing is, if you want to have successful finishes more often than not, you need to make sure you and your team are starting in the strongest position possible. In my years designing digital analytics and marketing technology solutions, I’ve come across two schools of thought around starting engagements, either starting fresh with each new client or using the same prescribed templates each time.

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