ObservePoint: How to Sell Your Boss On a Digital Data Layer

What is a Data Layer?   For many, the concept of a data layer is still elusive—and for those who grasp it, there is always more to learn. At its most basic form, a data layer is a layer of programming language that contains various types of information including online user behavior data, mobile app activity, transaction information, etc. A data layer sits between the user interface and the numerous applications required to run your site or mobile app and transfers the user activity data from the user interface to those vendor applications. Read the full post here:...

Jason Thompson, Co-Founder of 33 Sticks, to Present at ObservePoint’s 2016 Analytics Summit

SILICON SLOPES, Utah – November 2, 2016 – ObservePoint is pleased to announce that Jason Thompson, Co-Founder at 33 Sticks, will be speaking at the first annual Analytics Summit, hosted by ObservePoint. Thompson will be discussing a recent hot topic in the analytics industry: how to convince your boss of the need for a data layer. Read the full Press Release here:...

Adding a Sexy UI to RSiteCatalyst using Shiny

Before we begin, it is important to mention that we have long been strong supporters of the work that Randy Zwitch, Willem Paling & Jowanza Joseph have done to create and maintain the extremely powerful Adobe Analytics R Package, RSiteCatalyst. Their dedication to this open-source effort often goes unrecognized which, as the idea of using programmatic analysis for digital analytics data becomes a more accepted practice, we hope will change.

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