Analytics Assessment

Our Analytics Assessment goes deep. Most agencies will generate an automated audit of your web analytics package but at 33 Sticks we believe analytics goes far beyond traditional web analytics, our in-depth assessments take your entire analytics ecosystem into consideration, delivering meaningful, actionable, and incredibly valuable results.

We uncover areas of inefficiency that are costing your organization money. We highlight data integrity issues that may cause executives to question your insights. We provide actionable insights and recommendations that will help you get the most out of your analytics investments.

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Actionable Insights

What is missing that is keeping your organization from being best in class when it comes to hardcore analytics? We will let you know.

Strategic Recommendations

We will provide a robust set of recommendations to help raise the overall maturity of your analytics practice.

Maturity Map

Every assessment comes with a valuable maturity map that will help your organization become a powerhouse of data intelligence.

What Our Customers Are Saying

Don’t just take it from us, let our customers do the talking!

“Jason is going to open your eyes about the website that you thought you knew. And once you get started, you’ll realize that using the tools that Jason is the master of, you can get answers to questions that you didn’t even realize you could ask.”

D. Archibald Smart

Partner, Qorvis Communications

Frequently Asked Questions

What platforms have you worked with in the past?

We are very comfortable finding our way around our Client’s analytics ecosystems, regardless of the technologies that they deploy but we do have deep expertise in many of the industry leading platforms such as:

  • Adobe Analytics
  • Adobe Target
  • Adobe DTM
  • Google Analytics Standard & Premium
  • Google Tag Manager
  • Optimizely
  • KISSmetrics
  • And many, many more
Who have you done assessments for?

We work with many different types of clients from large media agencies to global retailers to emerging startups. Our background and experience gives us the opportunity to provide our high-value services across industries.

We have recently worked with agencies such as Creature, Ensighten, and KISSmetrics. Brands of all sizes seek out our expertise like Cost Plus, Hallmark, Whalerock Media, Target, Shell, Dixons Carphone, Harvard Business Review, Sunpower Corporation, and YP. Startups like Crowdfunder, Key Location, and FIT Radio, routinely come to us looking to gain a competitive advantage over their competition.

What will I walk away with?

At the end of the engagement, you will walk away with a very detailed, and executive presentation ready, analytics assessment document. This document will outline our key findings, gaps in best practices, and our recommendations for improving the state of your analytics practice.

How long will it take?

Depending on the size of your organization and the number of sites that we investigate, the assessment can take anywhere from 4-12 weeks to complete.

What will this cost me?

Unlike most consulting agencies, we NEVER bill by the hour. We strongly believe that the billable hour consulting model is archaic and unfair to our client’s best interests.

All of our engagements are either billed using Project Based or Retainer Based pricing. You will always know the cost of our services upfront, there will never be any surprise monthly invoices.

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If we didn’t answer all of your questions, feel free to drop us a line anytime.
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Value Generated Is More Important Than Hours Worked

When we established 33 Sticks, one of the first, and most important, decisions we made was that we would charge our clients for the value we deliver rather than the hours we work.

I’m paraphrasing Alan Weiss, consultant/speaker/author, here as he says it best, any time you are charging by the time unit, you are in an ethical conflict with the client. The client is best served by quick resolutions. But the consultant is best served by taking the most time. It’s impractical and an unwise business approach. It’s unethical to the client and unfair to the consultant.

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Building A Successful Analytics Organization

We are often asked, “what is the best way to create an analytics organization within my company?” While there is no one right answer, we have had the opportunity to observe many highly successful organizations and have identified a few keys to building and running a successful analytics organization.

When is comes to structuring the team itself, there are four key roles that are critical to success. Depending on the company, one person could potentially play all four roles or there may be multiple people playing a single role. What is important is that each of the skillset is properly represented in the team.

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