Harvard Business Review Partners with 33 Sticks to Supercharge TMS Implementation

Harvard Business Review (HBR) approached 33 Sticks to help maximize the utility of their tag management system on HBR.org. The team at HBR had questions about user interactions and how they could best leverage data to improve site usability. They knew with an effective tagging architecture they would understand their users’ needs to a greater degree, which would ultimately foster a data-driven culture. The team uses Adobe Dynamic Tag Manager to implement both Google Analytics and Coremetrics.

DOWNLOAD:   33 Sticks | HBR: TMS Case Study

The folks at 33 Sticks bring a plethora of benefits to the analytics table. We had the pleasure of working with Hila and Jason in an environment where demand for insights was very high but internal bandwidth was low. Jason and Hila were able to bring a depth of experience unmatched in many other analytics consultancies. Angie Bledsoe

Digital Analytics Manager, Hallmark

Jason is going to open your eyes about the website that you thought you knew. And once you get started, you’ll realize that using the tools that Jason is the master of, you can get answers to questions that you didn’t even realize you could ask. D. Archibald Smart

Partner, Qorvis Communications

33 Sticks really helped us visualize and understand our analytics, making it easier for us to make big decisions on when to ask our users to upgrade from a free to a premium account. Lexi Bellassai

VP of Marketing, FIT Radio