Harvard Business Review Partners with 33 Sticks to Supercharge TMS Implementation
Harvard Business Review (HBR) approached 33 Sticks to help maximize the utility of their tag management system on HBR.org. The team at HBR had questions about user interactions and how they could best leverage data to improve site usability. They knew with an effective tagging architecture they would understand their users’ needs to a greater degree, which would ultimately foster a data-driven culture. The team uses Adobe Dynamic Tag Manager to implement both Google Analytics and Coremetrics.
DOWNLOAD: 33 Sticks | HBR: TMS Case Study