A Near Year Brings New Features to Adobe Launch

The New Year brings a number of useful features to Adobe Launch, which include:            Asynchronous Launch Deployment            Rule Ordering            New Data Elements            New Conditions Asynchronous Launch Deployment A long-requested feature for the DTM platform, the ability to deploy Launch asynchronous addresses an often-voiced performance concern. In general, one can expect better page load performance with asynchronous deployment. 33 Sticks strongly advises careful consideration of the implications and thorough testing before migrating to the asynchronous solution.     Two primers on Asynchronous Launch       https://medium.com/launch-by-adobe/asynchronously-loading-the-launch-runtime-library-cfe513c6fcca       https://marketing.adobe.com/resources/help/en_US/experience-cloud/launch/async.html   Rule Ordering Upon the initial release, multiple actions within a rule proved the only UI-based method to ensure order of execution. This ability expands to rules for instances where they share an event. The Launch user sets a numeric priority for each rule, where, the lower number wins. When a particular event triggers, the rule with the lowest defined “order” executes first. This feature furthers control over rule execution offered within the Launch interface.       These methods ensure the respective rule/action executes in order. It does not provide guarantees they complete in the same order.       Neither method ensures completion of the first rule/action before subsequent ones. New Data Elements Page Info A set of frequently used page parameters are available by default when creating a new data element.  These include items such as URL, page title, and referrer.   Random Number Additionally, a random number data element is now available. User configurable, this data element meets a frequent requirement of various pixels. New Conditions Sampling Two new conditions are available with this release. The first labeled sampling,...