Getting started with Adobe Analytics and Alteryx

Sometimes you need your Web data raw and ready to stew. Adobe Data Warehouse is great for that. But sometimes you need to toss other ingredients into this stew and feed the troops at every meal. And at other times your job is to break out the silver and create a work of culinary art. Alteryx workflows and Tableau visualizations are powerful tools to have in the kitchen for more complex data assembly and mouth-watering presentation. This post is about giving you the best of both worlds…or at least getting you started. Adobe Analytics provides leading-edge reporting and segmentation tools coupled with the ability to consolidate almost everything under one (Adobe) roof. But if you haven’t built this roof yet or if you need to blend Web data into an internal report or predictive model, the Alteryx Connector to Adobe Analytics (a macro created by Taylor Cox) is a powerful way to pull data from the Adobe API to an existing workflow and Tableau dashboard. Step 1 is simply to download the right connector…it’s the macro by Taylor Cox that looks like this:   In my haste and excitement I ignored the very clear instructions to read the README file first.  This was big mistake.  I know you’re already excited so let me give you a preview of the steps you need to follow to get the Adobe Analytics Connector up and running in no time:   Make sure your Adobe User has Web Services privileges enabled   Find the Username and Shared Secret on your User’s Adobe profile   Download and unzip the Adobe Analytics Connector (Open in...

Adobe Launch Pixel Loader Extension by 33 Sticks

In order to better support our clients that are leveraging the power of the Adobe Marketing Cloud, we have authored a free to use Extension for Adobe Launch. Our Extension, Pixel Loader, allows for quick and easy creation of dynamic marketing pixels, using a friendly UI that is natively integrated into the Adobe Launch platform. The video below offers a quick walkthrough of how to configure and deploy a pixel using the Pixel Loader Extension. If you have any feedback or suggested enhancements to the Pixel Loader Extension, please let us know.  ...