It’s A Marathon, Not A Sprint

I’m no runner and I definitely don’t find it fun like others do. I’m the person that goes to the gym to lift weights and work on strength but about 2 years ago I decided that I needed to challenge myself and get out of my comfort zone so I decided to set a goal of completing a half marathon. I accomplished that feat in November 2016 after a few months of training. I just recently ran my second half marathon in November 2017. As I ran that first half marathon and then subsequently prepared for the second, I realized that there were many parallels between that and analytics and marketing technology implementations. The design and implementation of an analytics technology solution that meets your organization’s needs now and later can be a long journey. That can often been seen as a problem as many organizations want it done as soon as possible. Just jumping in is a mistake You can’t one day say, “Hey, I’m going to run a 10K/half marathon/full marathon” and then go out and do it. You need to prepare and plan. You need to put work in ahead of time to get your body into the shape needed to maintain the necessary pace and distance. As the popular adage goes, failing to plan is planning to fail. Just jumping and starting to deploy data collection logic to your site without putting in the work ahead of time will lead to issues and more rework than you realize. Time and resources will be wasted and data will be far from reliable and trustworthy. It’s not...