Analyzing the Success of the 33 Sticks Remote Team

33 Sticks CEO, Jason Thompson, sat down with the team from Workfrom to answer questions about the the company’s success and to share his thoughts about best practices for distributed organizations. Read the full interview here: https://workfrom.co/magazine/story/analyzing-success-33-sticks-remote-team  ...

33 Sticks Welcomes Joe Orlet

A decade ago I started working in Digital Analytics. During this time I worked with brands such as MasterCard, Home Depot, HP, Hasbro, and McDonald’s. Along with working across multiple market verticals as a consultant, my digital analytics tenure also includes experience as a product end-user and employment with a product vendor. Over the years, I observed a number of Digital Analytics efforts become mired in a cycle of implementation and re-implementation. Reasons vary between companies, however, mitigating the impact falls upon the the Digital Analytics Professional. While not applicable to every situation, I submit two general guidelines to follow: advocate implementation simplicity, target project self-sustainability.   Implementation Simplicity Implementation simplicity applies across many fronts, from eliminating overlapping products to collection of necessary data. When defining requirements consider not only business value, but implementation and maintenance cost. The more complex an implementation, the likelihood of full deployment decreases, in turn, the cost of maintenance and mistrust of data increases.   Project Self-Sustainability Partnering implementation simplicity is project self-sustainability. While complete self-sustainability is an infrequent occurrence, the product of the goal is often worth the investment. Foremost, clearly document the business logic around data collection and error handling. This business logic allows breaking away from the spreadsheets full of URLs and corresponding variables.   Self-sustaining implementations forgo rigid spreadsheets, rather relying upon rules defining variable structure and format. Often with the addition of simple programmatic logic, implementations adapt as digital properties change. While relinquishing a certain level of control, it allows the implementation a safe degree of self-management.     Trying to incorporate these two basic guidelines often deliver a...