ObservePoint: How to Sell Your Boss On a Digital Data Layer

What is a Data Layer?   For many, the concept of a data layer is still elusive—and for those who grasp it, there is always more to learn. At its most basic form, a data layer is a layer of programming language that contains various types of information including online user behavior data, mobile app activity, transaction information, etc. A data layer sits between the user interface and the numerous applications required to run your site or mobile app and transfers the user activity data from the user interface to those vendor applications. Read the full post here:...

Jason Thompson, Co-Founder of 33 Sticks, to Present at ObservePoint’s 2016 Analytics Summit

SILICON SLOPES, Utah – November 2, 2016 – ObservePoint is pleased to announce that Jason Thompson, Co-Founder at 33 Sticks, will be speaking at the first annual Analytics Summit, hosted by ObservePoint. Thompson will be discussing a recent hot topic in the analytics industry: how to convince your boss of the need for a data layer. Read the full Press Release here:...

Adobe Alerts got a major intelligence upgrade

Although we might not like to admit it, we can’t possibly live our lives comfortably while also trying to manually keep track of every key metric, dimension, and segment combination. I think we’ve all probably had moments where we saw some data and told ourselves “I should have caught that sooner.” Maybe we beat ourselves up over it, but the truth is that we always have too much on our plate.

read more...