The Frequent Flyer of Digital

During my travels, I always get this intrinsic feeling when walking through the airports.  The feeling of passing through a space intermittently as an intersection of life and travel that is somewhat odd yet intriguing.  I’ve been to many places but only in passing through this gap in travel.  Kind of like window shopping but never even passing the front entrance of the store to get a whiff of the smell and energy. There is this space and time continuum within our industry of digital analytics and as I walked through an airport recently, going up and down escalators, through security, and taking advantage of the amenities, I come upon an analogy that may help us realize some of what we don’t know.  Because the reality is, no one person knows what they do not know.  I’m not trying to be clever and play on words.  Hear me out.   You have three types of travelers: The frequent flyer – Extremely familiar with the airport process.  Has things packed ahead, car waiting or a cost effective parking situation.  Travels with pre-check to avoid long lines and earns points with airlines to have premium access through airlines.  They know best on how to maneuver through the system of an airport more efficiently and more cost effectively than anyone else.  They are the Premier members of flying.  They have been doing this for quite some time and have the experience.   The leisurely traveler – Enjoys the annual trip to a beach destination, a few trips across a few states, and maybe a couple travels to see a place they have not...

Adobe EMEA Summit 2016 – Day 1

Adobe’s EMEA Summit 2016 is being held on May 11 & 12 in London and this year 33 Sticks will be present. Both Guy Dahan, our Director of Client Success, and I are attending. As we’ve begun working with more UK based clients we felt it was important to have a presence.

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TMS Usage Methodology – The Blueprint to Create a Manageable Implementation

As Tag Management Systems (TMS) have become ubiquitous technology in the web analytics and digital marketing space, there are multiple ways to approach using them. Regardless of the way your organization decides to use it, it is important to identify the methodology. Having spent the last several years using multiple TMS platforms and designing solutions revolving around them, those clients that don’t identify the methodology, or the best practices, their organization is going to adopt, the technology usually end ups in the same spot.

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