Creating Custom Dashboards Using the Adobe Reporting API

Toward the beginning of the 4th quarter 2015, we had a global electronics retailer approach us looking for a solution to a business problem they had. This client is a major electronics retailer that operates online and brick-and-mortar stores for multiple brands. Our primary contact at the client, who manages the team responsible for analytics and insights, saw this problem while the rest of the business didn’t realize they even had a problem.

read more...

Designing Solutions – Be in a Strong Position by Optimizing Your Starting Point

Those that have worked with me over the years know that I often talk in sports analogies due to my love of sports. Many times with sports you hear folks say that it doesn’t matter how you got there as long as you have a successful finish. The thing is, if you want to have successful finishes more often than not, you need to make sure you and your team are starting in the strongest position possible. In my years designing digital analytics and marketing technology solutions, I’ve come across two schools of thought around starting engagements, either starting fresh with each new client or using the same prescribed templates each time.

read more...

HBR Partners with 33 Sticks to Supercharge Adobe DTM Implementation

NOTE: This press release was originally published on PRWeb. AMERICAN FORK, UT (PRWEB) APRIL 06, 2016 Harvard Business Review (HBR) approached 33 Sticks to help maximize the utility of their tag management system on HBR.org. The team at HBR had questions about user interactions and how they could best leverage data to improve site usability. They knew with an effective tagging architecture they would understand their users’ needs to a greater degree, which would ultimately foster a data-driven culture. The team uses Adobe Dynamic Tag Manager to implement both Google Analytics and Coremetrics. The engagement began fast-paced, spanning a mere 3 days between the start of the engagement and when HBR was able to gain insights from data they could trust. This speed allowed HBR to quickly show results-driven value from the partnership. Approach & Results A tagging implementation begins with understanding core business needs. As a market-leading publisher, HBR’s key to success is through creating engaging content. HBR recognized that out-of-the-box measurement of article engagement wasn’t enough to indicate the success of their articles. Working with 33 Sticks, the team constructed hypotheses to describe distinct user behavior patterns. Custom dimensions were added to create visibility into these behaviors and help HBR make better, user- centric decisions. Among the new data, they are able to understand which article topics have the highest engaged readership. Within days, HBR was wielding the power of the new data and insights. HBR learned that users who completed an article were significantly more likely to register for an account than general users. In addition, users who read and shared an article were 2.5x more...