Tag Management: The ROI of Free

Ever since Google released a free version of Google Analytics, we have discussed the inherent trap of using a “free” analytics solutions — that trap being a lack of investment in the people needed to drive value from the solutions. And while many companies continue to fall into that trap, and fail to drive value from free solutions, the industry has reached a state of maturity where many other companies are in fact driving amazing value from free platforms.

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