33 Sticks Daily – September 30, 2015

TV Ads Are About to Get Personal With New Targeting Tools Using data from cable set-top boxes that track TV viewing, credit cards and other sources, #media companies including Comcast Corp.’s NBCUniversal, Time Warner Inc.’s Turner and Viacom Inc. are trying to compete with Web giants like Google Inc. and Facebook Inc. and help marketers target their messages to the right audience.   Read the Full Article: TV Ads Are About to Get Personal With New Targeting Tools – Bloomberg Business ForeSee Dramatically Expands Its VOC Platform with Feedback and Sentiment Analytics ForeSee today announced two new products for the ForeSee VOC Platform. ForeSee Feedback and Sentiment Analytics offers #marketing and analytical leaders more autonomy and control in gathering and understanding their VOC data, accelerating increased insight into the customer experience.   Read the Full Article: ForeSee Dramatically Expands Its VOC Platform with Feedback and Sentiment Analytics | Business Wire Adobe Analytic: “Launch in Workspace” Button in Reports & Analytics [YouTube] Most reports in Reports & Analytics now include a “Launch in Workspace” button to allow you to reproduce the current view in Analysis Workspace for further customization. Learn more in this YouTube tutorial from Ben Gaines, Product Manager at Adobe.   Watch the Video: “Launch in Workspace” Button in Reports & Analytics [YouTube]    33 Sticks Daily is a hand curated publication that brings you opinions, insights, and valuable content relating to digital analytics, optimization, and data intelligence – every morning....

33 Sticks Daily – September 28, 2015

  Get Schooled On Training for Your Analytics Career If you are looking to join the wave as an analyst but need to acquire analytics and #data science skills, God help you! Not because you can’t do it, but because the Internet abounds with offers of analytics and data science training. And the options are growing. My Google alert for “analytics training” finds a new course offering in analytics almost every day!   Read the Full Article: Get Schooled On Training for Your Analytics Career Infographic: Will #Big Data Get Fans Off the Couch and Into the Stadium? One area tailor-made for analytics is the sports industry. In a world where phrases like “America’s pastime” are thrown around and “the will to win” is revered as an intangible you can’t put a number on, stats lovers with PhDs in analytics are becoming more and more essential to sports franchises. Since the sabermetric revolution, sports franchises have begun investing time and money in using sports analytics from wearable technology to help their athletes train and even make more money from their stadiums.   Read the Full Article: Infographic: Will Big Data Get Fans Off the Couch and Into the Stadium? Understanding the relationship between analytics and the data cloud Businesses are turning to BI (business intelligence) and analytics in a bid to understand their customers better. The pressure is on marketers too, with CMOs today expected to contribute more be it in terms of generating more sales leads or being asked to justify the effectiveness of ad spending.   Read the Full Article: Understanding the relationship between analytics and the...

33 Sticks Daily – September 25, 2015

Conversion Optimization: A List of Psychological Tactics This article uses academic research to answer questions like ‘Why are contrasting buttons effective?’, ‘Why should you use 1st person CTA wording?’, and ‘Why (and when) are trust symbols effective?   This extremely rich research provides the following for each tactic discussed: Principle: The psychological principle involved Example: A visual illustration of the tactic Explanation: The reason why the tactic is effective Extra Resources: A/B tests and other related information   Read the Full Article: Conversion Optimization: An Enormous List of Psychological Tactics Attribution And Web Analytics Are Converging Beyond simple reporting, marketers want solutions that solve for all of their needs in one place, from data integration, data visualization and marketing mix modeling to business intelligence, measurement and taking action on insights. Vendors are reacting to that need.   Adobe unsurprisingly took the lead, with SAS and Google trailing right behind. But in a sign of where the market is headed, attribution companies like Visual IQ also made an appearance on the chart, occupying the same niche status in the quadrant as predictive analytics provider AgilOne and web analytics vendor Webtrends.   Read the Full Article: Gartner: Attribution And Web Analytics Are Converging | AdExchanger Curation and Sharing in Adobe Analysis Workspace [Video] Ben Gaines, Adobe Analytics Product Manager, shows how once you have built a project in Analysis Workspace, you can curate (simplify) it and share it with other teams and individuals in your organizations so that they can explore it and self-serve with data. This YouTube video [5:08 minutes] shows you how to work with curation and sharing.   Watch...