Adobe Interviews 33 Sticks About DTM and the User Experience

What was the first type DTM implementation you worked on? Any myth-busting moments? The first DTM implementation was part of a full-scale reimplementation of Adobe Analytics and Target for a large, multinational, solar power company. During the reimplementation, we discovered the popular myth that deploying a TMS allows organizations to cut IT out of the picture is not the most effective way to manage tag deployment. While many organizations may choose that path, the ones that are the most successful (and who glean the most value from their TMS) are the ones who use the system as a tool to empower IT groups to become stronger analytics technology partners with the marketing groups. Instead of pushing IT out, a TMS gives organizations the ability to better speak their language, increase operational efficiencies, and increase data integrity in partnership – not without – the IT group. Read the full interview on Adobe.com  ...

33 Sticks Welcomes Jim Driscoll as Implementation Strategist

FOR IMMEDIATE RELEASE American Fork, UT – August 18, 2015 We are very excited to announce that Jim Driscoll has joined the 33 Sticks team to help us further develop our strategic analytics offerings. Jim will play a key role in extending our capabilities as we continue to increase the amazing value we are creating for our clients, all while challenging the way that traditional analytics consulting is done. Jim brings more than 8 years of hands on experience working in digital analytics and marketing, having spent the last year at Signal where he was instrumental is designing actionable data management frameworks for Signal’s clients. Prior to Signal, Jim spent 5 and a half years with eBay Enterprise/GSI Commerce where he held multiple roles involving the design of solutions for analytics and marketing technologies. “I’m excited to join 33 Sticks and one of the reasons for that is they want to be a strategic partner with their clients, not just perform point implementations.” Jim has a passion for designing unique and powerful solutions for clients using data in order to help them solve their business problems. Jim brings proven expertise in Adobe Analytics, Google Analytics, multiple Tag Management Solutions, and numerous emerging Marketing Technologies. “I love working with clients to help them understand the power of analytics and showing them the potential. This means moving beyond basic reporting to truly understanding what is happening now and being able to be in a position to respond to it.” Jim lives and works in suburban Philadelphia, where he enjoys spending time with his friends and family, especially time with his niece...

4 Simple Tricks to Optimize Mobile Forms

If visitors accessing your site from a mobile device aren’t in the majority, they will be soon so there should be no excuses not optimize your key conversion funnels for mobile. Unfortunately, when it comes to mobile optimization, the conversation typically starts and ends with responsive design. While utilizing a responsive design is a very important initial step, there are many other key user experiences that should be evaluated for optimization opportunities.

read more...