Adobe Acquires Satellite TMS

As Satellite users, we received the big news this morning that Adobe has purchased Satellite.   This is the proverbial win-win-win that you don’t always see with acquisitions.     The Win for Satellite   Having been a Satellite user since the very early days, we have long been witness to the elegance of the platform, the value the solution provides, and the desire of the team for the platform to be much more than just a JavaScript delivery tool.   With the backing of Adobe, we believe this will really give the Satellite team the support to continue to work towards their vision of building not a tag management system, in the traditional sense, but a behavior and audience management system that will provide value far greater than today’s code delivery platforms.     The Win for Adobe   The Tag Management market has really been heating up and Adobe has struggled to compete in an ever crowded TMS marketplace but this instantly changes with the acquisition of Satellite. Choosing to purchase a proven technology, that has one of the most advanced and technically solid infrastructures, is a brilliant move by Adobe.   Building on top of the Satellite platform will put Adobe far ahead of where they would have been had they continued to focus on building a TMS solution from scratch. Rather then investing precious engineering time in reinventing a tag delivery solution, this move will really allow Adobe to push the envelope on what can be done with a more advanced behavior and audience management solution.     The Win for Users   It’s been...

FIT Radio Partners with 33 Sticks to Better Visualize and Understand Their Data

We recently worked on a challenging project, with our client FIT Radio, to help them better understand how their pricing model impacts how their users upgrade from a free account to a premium account. Based on the insights we were able to provide them, FIT Radio was able to make actionable decisions that had a direct, positive impact on their bottom line.   See what Lexi Bellassai, Vice President at FIT Radio, had to say about working with 33 Sticks:   “33 Sticks really helped us visualize and understand our analytics, making it easier for us to make big decisions on when to ask our users to upgrade from a free to a premium account.”   If you are looking for help generating actionable insights from your data, please don’t hesitate to reach out, we’d love to chat.  ...

Research In Creative Podcast: Data Based Decision Making

This week, I made a guest appearance on the Research In Creative Podcast where I talked about how:   Organizations need to do a better job collaborating data types to make holistic business decisions Social media offers the ability for organizations and individuals to create relationships that might otherwise never happen Analytics and digital optimization work in conjunction with traditional market research and survey solutions Attribution models and ROI Broadcasting vs. relationship building Flattening out the industry and breaking down the research and analytics silo’s   You can download the full podcast [Audio 37:48] at Carbonview.com.  ...

Value Generated Is More Important Than Hours Worked

When we established 33 Sticks, one of the first, and most important, decisions we made was that we would charge our clients for the value we deliver rather than the hours we work.   I’m paraphrasing Alan Weiss, consultant/speaker/author, here as he says it best, any time you are charging by the time unit, you are in an ethical conflict with the client. The client is best served by quick resolutions. But the consultant is best served by taking the most time. It’s impractical and an unwise business approach. It’s unethical to the client and unfair to the consultant.   I got my first exposure to the world of consulting in 1999, when I was teamed up with a group of consultants from Andersen Consulting. From there it has been an colorful adventure of hiring and managing consultants early in my career to running a consulting team later in my career.   In all my interactions with the consulting industry, there was one common tread that stitched my experiences together and that thread was a general focus on hours billed to the client rather than value generated for the client. In fact, there was an inverse relationship between hours and value, the more consultants focused on hours the lower the quality of work they delivered.   As the years went on, I found myself becoming more and more dissatisfied with life as a consultant. I found the majority of my time being spent on managing operational overhead, made necessary by the need to continually account for every 15 minute increment each consultant worked, rather than doing the work that...