Testing Dynamic Content Using Test&Target Widget Offers

Want to see how everything connects together? Watch this freaking awesome video.     Want to know the details? Keep reading….   I recently was presented with an interesting problem: Return a chunk of content from a CMS based on the Offer that Test&Target served up to a visitor.   After doing a little digging in Test&Target online help, I discovered Widget Offers, which are defined as “similar to a standard offer hosted outside of Test&Target. They allow Test&Target to deploy offer content that’s stored on your server, allowing for more sophisticated and dynamic usage. Widget offers provide some dynamic content generation capabilities that other offers outside of Test&Target do not. If the mbox serving the offer contains mbox parameters such as mbox.offerId that is appended to the requested URL.”   This is perfect!!!   Not so fast. The solution seems a perfect fit but the documentation left a ton of holes in how to actually get a Widget Offer to work. So, I hope my 5+ hours of banging my head against the desk, digging for secret information, and trial & error, will help save you the headache and give you a jump start on utilizing Widget Offers to test dynamic content.   Here is the top secret stuff that you need to know:   → Retrieve the Offer Id via a Test&Target Plugin   In order to expose the Offer Id, you will need to create a new Test&Target Plug-in using the following code.   [javascript] [/javascript]   → Offer Id mBox Parameter   The Offer Id Parameter name is not very clear in any of the...

Testing Dynamic Content Using Test&Target Widget Offers

Want to see how everything connects together? Watch this freaking awesome video.     Want to know the details? Keep reading….   I recently was presented with an interesting problem: Return a chunk of content from a CMS based on the Offer that Test&Target served up to a visitor.   After doing a little digging in Test&Target online help, I discovered Widget Offers, which are defined as “similar to a standard offer hosted outside of Test&Target. They allow Test&Target to deploy offer content that’s stored on your server, allowing for more sophisticated and dynamic usage. Widget offers provide some dynamic content generation capabilities that other offers outside of Test&Target do not. If the mbox serving the offer contains mbox parameters such as mbox.offerId that is appended to the requested URL.”   This is perfect!!!   Not so fast. The solution seems a perfect fit but the documentation left a ton of holes in how to actually get a Widget Offer to work. So, I hope my 5+ hours of banging my head against the desk, digging for secret information, and trial & error, will help save you the headache and give you a jump start on utilizing Widget Offers to test dynamic content.   Here is the top secret stuff that you need to know:   → Retrieve the Offer Id via a Test&Target Plugin   In order to expose the Offer Id, you will need to create a new Test&Target Plug-in using the following code.   [javascript] [/javascript]   → Offer Id mBox Parameter   The Offer Id Parameter name is not very clear in any of the...